Photo-Illustration: The Strategist
Black Friday’s over, but the deals are still going on — and you can find the best Cyber Monday deals from a ton of retailers.
It’s finally, officially Black Friday, and the state of sales is truly excellent. Some retailers kicked off the Black Friday sales earlier this week, but the vast majority have been keeping their deals under wraps until today. So if you’ve been window shopping, now is the time to settle in with some leftover pumpkin pie and dig into the savings.
The big multi-retailer merchants — like Amazon, Target, Dermstore, Sephora, Best Buy, Ulta, and Nordstrom — have gone all out with steep discounts across the board. Perhaps even more exciting is the sheer number of sitewide sales from some of our favorite brands. That includes bedding at Brooklinen and Parachute, clothing for him and her at Everlane, and high-quality athleisure at Girlfriend Collective. And don’t forget about all of the Black Friday mattress deals, either.
If all of these Black Friday deals have your head spinning, don’t worry: We’re here to guide you through it all, with over five years of deals-watching experience. If crossing everyone off your holiday list is your main goal, check out our roundup of all the best on-sale gifts under $100. We’ve also rounded up all of the best on-sale toys for every age group and everything we’ve written about that’s currently discounted.
Here, we’ve organized all of the best Black Friday sales alphabetically by merchant, from Amazon and Baggu to West Elm and Zappos. Most of these deals will last through Cyber Monday, but the discounts probably aren’t going to much deeper than they are now — and they’re already some of the lowest prices we’ve ever seen — so don’t be shy about clicking that buy button. If you somehow can’t find anything that speaks to you, check back in, as we’ll be keeping tabs on new sales that crop up. And if you want even more Black Friday sales coverage, sign up for our email newsletter and stay in the loop.
We’re logging off for the weekend, so prices will reflect the last time we checked them — and stock is subject to change over the next couple of days — but be sure to check back in on Monday, when we’ll be covering all things Cyber Monday.
Alo Yoga is the streetwear brand of the athleisure world. It is offering 30 percent off sitewide and up to 70 percent off sale items.
If you shopped Amazon’s Prime Early Access Sale in October, you won’t find a ton of overlap with its early Black Friday deals — and unlike October’s kick-start to the holiday-shopping season, these deals are open to anyone with an Amazon account, not just those with Prime. Click here to find even more of our writers’ favorite Amazon Black Friday deals.
Anthropologie is offering 30 percent off sitewide and an extra 50 percent off already-on-sale items.
Take 25 percent off at Areaware — makers of some of our favorite holiday gifts — with the code MERRY25.
The original DTC suitcase start-up is offering $50 off when you buy any two suitcases, or $100 off any three (all colors, sizes, and styles are included). Plus, the sale section has totes, duffels, and travel pouches at up to 40 percent off.
Take up to 70 percent off at Backcountry.
Strategist-beloved brand Baggu is offering 20 percent off everything, including already-on-sale items. Shipping is free with orders over $40.
The biggest discounts at Bed Bath & Beyond are on its in-house brands, especially bedding and bath linens. But we also found some good brand-specific deals.
In addition to steep discounts on tech, Best Buy has kitchen deals, toy deals, and home deals. Check out all of our tech writer’s favorite Black Friday deals at Best Buy here.
High-tech camping gear — from camp stoves to headlamps to solar lanterns — is 25 percent off at BioLite. The brand’s namesake smokeless FirePit and accessories are up to 30 percent off.
Through November 29, everything at Boy Smells is at least 25 percent off; the discount is automatically applied at checkout (though there are a few exclusions, like its collaborations and votive sets).
Just about all full-price items at Brooklinen are 25 percent off — no code required. (The only exclusions are products from partner brands and already discounted pieces.) So if you’ve been thinking about upgrading to their super-plush towels, silky bedsheets, supportive-yet-soft pillows, or fluffy bathrobes, now is the time to hit it. Check out all of our favorite Brooklinen Black Friday deals here.
Buffy’s soft yet supportive Cloud pillows are up to 35 percent off, and its Strategist-approved Breeze comforter is 25 percent off. Everything else is 20 percent off until November 30.
If you’re looking for baby-shower gifts or are preparing for a little one of your own, there are a lot of kids clothes up to 30 percent off at Buy Buy Baby. Some stock is already running low, so don’t dillydally.
Chewy’s having a handful of BOGO (buy one, get one) sales, but you can also take up to 50 percent off pet food, beds, toys, treats, and more.
Yes, Coach is also having a very good sale, but we found that the brand’s outlet website is where the real deep discounts are.
Select bras and underwear from Cuup — one of our go-to brands for boobs big and small — are up to 60 percent off.
Dagne Dover makes work bags, backpacks, Dopp kits, and fanny packs that are constantly being recommended to us by cool people. Everything is 25 percent off with the code BFRIYAY25 through November 30.
Tons of Strategist-approved skin care, fragrances, makeup, and hair-care products are up to 30 percent off at Dermstore with the code JOY. Check out all of our favorite Dermstore Black Friday deals here.
Mid-century-modern design lovers will be happy to hear that everything is 20 percent off at Design Within Reach through November 29 (though we found some pieces up to 30 percent off). Plus, shipping is free on almost everything.
For buttery-soft loungewear for the whole family, Eberjey is a Strategist standby. Take 25 percent off almost everything with the code JOY25.
There are a lot of sweaters and fleece on sale at Everlane’s Black Friday sale with discounts up to 50 percent. We also found some classic jeans and tees. Check out all our favorite Everlane Black Friday deals here.
Take 25 percent off sitewide at Fenty Beauty. Select products are up to 60 percent off.
Everything from Detroit-based furniture brand Floyd is 20 percent off through November 28. The sectional sofa has an even deeper discount at 25 percent off.
Spice up your life with Fly by Jing’s Simmer Sale: Take up to 50 percent off sets, up to 30 percent off sauces, and up to 20 percent off dumplings.
Whether you’re looking for cookware, tableware, holiday décor, or kitchen gifts, everything is 20 percent off at Food52 with code CHEERS20.
Select styles are 50 percent off at Free People.
Ghia makes incredibly tasty and Strategist-approved nonalcoholic spirits, all of which are 20 percent off through November 28.
Over at Girlfriend Collective, the makers of some of our favorite athleisure staples, everything is at least 40 percent off. Check out our favorite Girlfriend Collective Black Friday deals here.
If you, like us, have been a Glossier fan for years now, you’ll know its sales are few and far between — and this is the best discount we’ve ever seen. Take up to 30 percent off when you spend more than $100; otherwise, everything on the site is 20 percent off.
Golde has been a Strategist favorite for its skin- and gut-improving products for years — and the entire site is 20 percent off sitewide through November 28.
In 2018, Strategist editor Maxine Builder investigated to see which start-up cookware brand made the best products — and Goldilocks came out on top. Strategist readers get 20 percent off with the code STRAT20.
Goodee — the curated marketplace showcasing ethically made décor from POC artisans around the world — just launched an archive sale, where more than 100 products are up to 40 percent off through the end of November.
Great Jones’s Strategist-approved supply of colorful cookware and bakeware (including its incredibly popular Dutch oven) is up to 50 percent off.
Pajamas for the whole family are 50 percent off at Hanna Andersson, and everything else is 40 percent off. Standard shipping is free for all orders.
If you’ve been on the fence about investing in the Dr. Harvey Karp–developed and Yves Behar–designed SNOO smart sleeper, now’s your chance to nab it for 40 percent off.
Everything is 20 percent off — and shipping is free — over at Danish design company HAY.
Everything from power tools to artificial Christmas trees is up to 30 percent off until November 30.
If you’re in the market for loungewear basics, everything at Jambys is 25 percent off.
Everything is 50 percent off, with an extra 10 percent off your whole basket when you use the code FRIDAY.
Use code BLACKFRIYAY to take up to 50 percent off at Kate Spade — though we also found even deeper discounts in the clearance section.
Sustainable-underwear label Knickey is offering at least 25 percent off sitewide — your discount automatically applies at checkout.
Take up to 60 percent off Knix’s line of comfy, earth-toned bras, underwear, athletic wear, and apparel.
Everything at eco-luxe footwear brand Koio is 25 percent off through November 30. Most of the products are made from recycled materials, and leathers are sourced from sustainably run farms.
Everything at clean-beauty brand Kosas is 25 percent off.
You can find Levi’s jeans across our archives, including in many of our best-in-class roundups. Through November 26, you can take 40 percent off everything — including sale styles. You’ll find some deeper doorbuster discounts, too, like the super high-rise ribcage jeans below. Plus shipping and returns are free in case you need to swap sizes.
Get a move on: There are hundreds of workout tops, leggings, sports bags, and accessories on sale at Lululemon (but sizes are selling out quickly). Check out all of our favorite Lululemon Black Friday deals here.
Almost everything at Madewell — including already-discounted clearance items — is 50 percent off with the code TGIF through November 27.
Maisonette is celebrating Cyber Week, with discounts up to 50 percent off a whole bunch of nice-looking toys and clothing for kids.
Everything at the DTC kitchenware company Material Kitchen is 20 percent off. Plus, you can choose to donate a portion of your savings to the Lower Eastside Girls Club at checkout.
There are so many mattresses on-sale that we have a whole post dedicated to the best Black Friday mattress deals. But here are a few options that our readers are buying so far.
Maude makes streamlined, modern-looking vibrators (and is backed by Dakota Johnson). The brand is offering 20 percent off orders over $80.
One of our go-to brands for affordable cashmere is offering select products at 40 percent off with the code BLACKFRIDAY40 through November 27.
If you’re looking for a fun outfit for your next holiday party or a gift for the host who has it all, you’ll want to check out Net-a-Porter’s Black Friday deals, which has discounts up to 50 percent off.
Nordstrom launched its Holiday Deals event earlier this month, with up to 60 percent off everything from apparel to home décor until November 27. You can find all of our favorite deals from Nordstrom’s Holiday Deals Event here.
Take 30 percent off sitewide through the weekend — but there are also discounts up to 40 percent off on select products while supplies last.
For those who dream of an at-home pizza oven, Ooni is offering 20 percent off sitewide through November 29 at 11 a.m. ET.
At Our Place, everything is up to 45 percent off — from cookware to tableware to kitchen tools. Plus, shipping and returns are free.
Outdoor Voices has launched its Black Friday sale with a sitewide discount of 30 percent — though you can find deals up to 70 percent off in the clearance section.
Whether you’re interested in picking up poofy pillows, cushioned slippers, or a new set of sheets, you can take 20 percent off anything at Parachute through Monday, November 28, no code necessary. The discount also applies to Parachute’s furniture and its clearance section, which means already-on-sale things are even more than 20 percent off. Check out all of our favorite Parachute Black Friday deals here.
For an artsy family game night, Piecework’s kooky and “hyper-design-y” 1,000- and 500-piece puzzles are 30 percent off, no code needed.
Reformation rarely has sales, let alone sitewide sales — and right now, everything is 25 percent off, so don’t dillydally (especially if you’re looking for a cute outfit for a holiday party).
Over at Saks Fifth Avenye, designer apparel and accessories are up to 80 percent off this weekend, and beauty products are 15 percent off through today.
Sephora’s best sale of the year just dropped, with up to 50 percent off hundreds of top-rated makeup, fragrance, and hair care. There are also flash deals each day. Check out all of our favorite Sephora Black Friday deals here.
Take 25 percent off across Shopbop’s wide selection of women’s clothing and accessories with code HOLIDAY — including already-on-sale items.
Toys, apparel, holiday décor, and more are all on sale at shopDisney. Plus, shipping is free for orders of $75 or more with the code SHIPMAGIC.
Audrey Gelman emerged with a post-Wing pivot earlier this year by opening the Six Bells, which is “a country store of homewares from a world far away.” They’re running a Black Sheep Friday sale through to November 28, with 20 percent off eligible products when you spend more than $150. Strategist readers, though, can take 20 percent off sitewide with the code STRATEGIST at checkout.
If you’re into Korean skin-care and beauty products, check out Soko Glam, where everything is 35 percent off, applied at checkout, through the end of November.
Design-y speakers and sound bars — that don’t skim on sound quality — are 20 percent off at Sonos.
There’s lots of men’s and women’s fashion up to 50 percent off at SSENSE — but if you’re looking for a good gift, don’t sleep on its “Everything Else” section.
Everything at Studs is 40 percent off, through November 25, and shipping is free on all orders.
Super Smalls makes supercute — and not too kitschy — costume jewelry, stickers, and other sparkly accessories for kids. Through November 29, the brand is offering 20 percent off sitewide with the code BFCM22. It also has a “spend more, save more” offer with the same code: Orders over $125 get 25 percent off, and orders over $250 get 30 percent off.
Target has been adding new Black Friday deals on a weekly basis, and to help you feel confident that you’re getting the best price, it’ll be price-matching any purchases made until December 24. Check out all of our favorite Target Black Friday deals here.
Take 25 percent off everything at Tatcha with the code CYBER22.
The clean-beauty brand True Botanicals — which counts Olivia Wilde and Laura Dern as fans — is offering up to 30 percent off sitewide through November 28. The discount increases the more you spend: Orders over $250 get 25 percent off, and orders over $400 get 30 percent off.
Ulta’s sale features a lot of of Strategist-approved beauty, skin-care, and hair products at up to 50 percent off. Check out all of our favorite Ulta Black Friday deals here.
For a size-inclusive clothing brand we stand behind, Universal Standard boasts sizing from size 4XS to 4XL. The sale section varies day by day: Some discounts are on specific categories, like loungewear, while others are dependent on bundling certain items.
Urban Outfitters is taking 25 percent off everything in your cart, including already on-sale items, but we found some discounts as deep as 50 percent off. Stock is starting to run low for some items, so don’t wait around if something catches your eye.
The best deals you’ll find at Walmart are on toys, tech, and kitchen gear. There are also some nice apparel and bedding options, too.
We recommend nabbing area rugs, living-room furnishings, and kids’-room furniture; these seem to have the most items at the highest discounts. The company also has rotating doorbuster deals on some of its best sellers every few days.
For all your home-furnishing and décor needs, thousands of items are up to 70 percent off at West Elm. Plus, shipping is free for most products.
While the most discounts are on footwear, you can also find apparel, handbags, jewelry and even a few watches in Zappos’s Black Friday sale section.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.